One Size Does Not Fit All

Does anyone else roll their eyes when they see something that claims “One-Size-Fits-All” or “One-Size-Fits-Most?” Making that claim makes the exceptions feel even more excluded. While it may work for some products or companies, don’t assume it’s best for your business and industry.

By defining your niche, you are creating a sense of focus. Do one thing great. Don’t try to be “okay” at everything. Creating a niche and understanding it won’t limit your business or exclude people, but instead will serve you and your clients best. By providing tailored products and services that are a perfect match qualifies them for your business and qualifies your business for their solution.

Do you have aligning budgets and deliverables?

Every budget, business, product and service is unique. Not everyone has the same amount to invest. If you try to bend your estimate to fit their budget, you are undervaluing your services in the beginning. You might end up feeling resentful during the project and lead to feelings of being taken advantage of or feeling underappreciated.

Be real, be honest and have back-up plans. Create realistic expectations for everyone involved so that there are no surprise bills or delays.

Do your personalities and work styles work well together?

Depending on the situation, the time spent together and frequency of communication can really make this aspect a deal-breaker. Perhaps someone else in your business is better suited for certain clients/projects. The more you know, the better you can create the best experience possible.

If it’s not meant to be, don’t force it. Otherwise you’re hurting both yourself and the client.

Do you both value and expect the same results?

Do you both expect the same end result? Do you have a defined way to measure that result? Whether it’s how the clothing fits or how much the sales will increase, it’s important to discuss goals, action plans and proposed results.

You can’t please everyone. Everyone is unique; some people hate Walmart, some love Walmart. By creating clear expectations and defining your niche, you’re sure to have happier and more qualified customers.