The Art of Finding Ideas

Since humans have been using language, we have been exchanging ideas. Free exchange of ideas not only helps us to convey information, it INSPIRES us to think of new ones. Jason Silvia gives us an interesting perspective with his latest video shown at a recent TED conference.

While many ideas are inspired by other ideas, there are more ways to find inspiration:

Take a trip. Go somewhere you have never been to get a new perspective on life.  Can’t hop on a plane? Change things a bit. Take a different way to work or try something new.  The point is to disrupt your surroundings to take you out of your current context. It will influence you to think in new ways.

Find your sense of wonder. Awe-inspiring experiences force our brains to re-write preconceived notions and become more receptive to new ideas. A person can be inspired by something as simple as a YouTube video or as grand as a visit to a foreign country.

Be open-minded. We often approach the unknown (new ideas) with prejudice, which can get in the way of completely experiencing them.

Tell a story. The final step in developing an idea is to share it with others. An idea should be told like a story to be expressed well. Use the same concept of progression and description. Appearances matter.

Inspiration can come from other people, places, or ideas. Doing the same thing will not yield a different outcome. If you are stuck in a rut, try something you have never done before and keep an open mind. 

Give. Advocate. Volunteer.

United Way of Franklin County is a local organization focusing on Education, Health and Financial Stability as the building blocks of quality of life in our community. They work to strengthen programs in Franklin County that connect children with positive role models and teach life skills, as well as services that provide families with better access to healthcare, education and financial stability. The purpose of the redesign is to inspire people to help, whether they are volunteering their time or offering monetary support. It was our goal to support the mission of the United Way: to serve as the catalyst for bringing Education, Financial Stability, and Health resources to the Franklin County community.

They came to us a few months ago in need of a website redesign. The list of features included responsiveness, a donation page accepts credit card payments, multiple forms, an internal login for staff and board members, and an administrative login to allow United Way to maintain the site after launch.

The recently launched website is the result of a collaboration between Director Amy Hicks, Worx, a team of developers, credit card processors, and technological support. The building process was smooth sailing because of great communication between members of our team.

http://uwfcpa.org

Working in Harmony

Thanks to blossoming relationships through the AAF-GF, this year we have partnered with Music & Arts (M&A), the leading national band and orchestral instrument retailer and lesson provider in the United States. As a trusted member of their marketing team, we work with the core creative team at M&A to develop national campaigns, design store signage and launch new programs. Through an organized project management system, we are able to collaborate and communicate with the M&A team to execute ideas and share files. 

We were invited to join them at their annual Marketing Summit at their headquarters in Frederick, MD. This amazing opportunity allowed us to spend the day brainstorming and team building with creative teams from all over the country. Working with so many talented people empowers us to approach our work with an open mind and heart. As the M&A brand continues to grow, we look forward to being part of the creative family!

"Working with Laura, Amber, and Kassie has been a great experience in both creative output and communication. The team at Worx has been 100% on-time with deadlines and continually manages to embody our brand while still providing their own unique, artistic flair. Thanks very much for everything you do and I look forward to many more years of successful projects."

-Rob Mellinger
Retail Communications Coordinator
Music & Arts