It’s probably happened to all of you
You’re listening to the radio. You hear his or her voice.
You begin, subconsciously, creating a visual of how this person looks. Soon,
their entire physique is at the command of your imagination.
And depending upon your mental prowess, you have created a
background story for them. Occupation. Family. Race, height, weight, eye color.
All based on the sound quality of their voice. Every nuance is yet another clue
into the depth of his or her alleged character.
And then you Google them. Or meet them.
Such a disconnect - before
your very eyes all your hard work… crack goes the proverbial Humpty Dumpty. It’s
not a disappointment to humanity; it’s a disappointment to your imagination.
It’s inconsistency.
You spent considerable energy and care into creating a
beautiful Faberge egg of a persona. A body to match that resonating voice.
And one glance at that picture? All the king’s photoshoppers
and ventriloquists couldn’t put it back together again.
But a copywriter? Maybe.
You see, a copywriter is sort of like a literature PR
person. We work from the opposite end. WE take the person that you see. The
hypothetical person you Googled and we help create emotional text that matches
their physique; all the visual elements that you encounter face-to-face.
Every component one sees will match in everything they see,
hear and read.
We give them their own form of syntax that matches the
windows to their soul.
Everyone has something to say just not everyone knows how to say it.
Therefore, it’s far too easy to have it spelled out in such a way that
disconnects from a personal and professional brand.
A copywriter begins with the basics. We explore the rudimentary
essentials of grammar:
- Type: Technical, Business, Conversational
- Tense: Past, Present, Future
- Voice: First, Second, Third
- Style: Expository, Persuasive, Descriptive, Narrative
And then we help you create your own unique identity. We
allow individuals to experience his or her own exclusive tone, full of emotion.
We capture the essence of people and generate content as an extension of their
personality. We market you. We take what your brand really is and embolden it
online and in print with impactful words. We translate what others cannot
convey. You have thoughts; We are there to voice them.
So the next time someone sees you, hears you, reads your
work - whether all those works are combined or are separated - the goal of
everything you do is to represent yourself. For people to say, “That’s so
(insert name here).”
