Showing posts with label pinning. Show all posts
Showing posts with label pinning. Show all posts

Thursday, July 31, 2014

Six Signs I Might Be A Social Media Addict (and all other things online)



Social media is the sweet ‘n salty of technology, and I’m absolutely okay with that. It’s the caloric and sugar cane intake that I have to watch. No, I don’t count calories. Portion control? Yes, that’s more like it.

Extremes are fatal either way. If you want to live off the grid and go all George Orwell 1984 on us, then more power to you, but I think I’m just going to cut back and be realistic.

But here’s six signs you, er I, may need to consider pulling the power plug and intentionally allowing the battery to die once in awhile.


1.    You’re on Your Mobile Device During a Live-Event
You’re at a concert but are catching it behind your 3.5-inch screen. Or maybe you and your friends are out for supper, and your heads are bowed in reverence…to wait, what...Yelp? Instagram? Fandango? Minecraft?

Confession: My life is pretty mundane, but the few times I hashed out my #livetweet I missed out the good, gritty content and guess what. I misquoted. Everyone else, millions, where tweeting that same message. What’s one more? Moreover there are the times I missed out on the real-time conversations around me because I had to check the virtual comments.


2.    You’re All About Numbers and Not the Names
You collect virtual people and care more about how many Facebook friends you have and only know Twitter followers by their handles. Did you know that LinkedIn has more security than Facebook?

Confession: I took a break from Facebook for awhile because it fed my ego more than Ensure fed my intestines could. Also, my posts were not that interesting, despite how hilarious I thought, um think, I am.


3.    You Use Your Phone as Your Swiss Army, E-reader Alarm Clock
Remember the days when the Swiss Army Knife was the all-in-one tool? Now you struggle to turn your phone off at night for fear you will miss out on an important message, will be unable to read from a print edition book or hear a traditional alarm.

Confession: I used to work at a Verizon retail store when Android first launched their smartphones. I had what I thought was a great idea to sell more phones: I took an acrylic display box and went on an eBay-shopping spree, buying an internally broken digital camera, keyboard, Kindle, mp3 player and flashlight. I threw in a couple of games: a deck of cards, scrabble, etc. and a few other gadgets. Ah, and then the crowning glory. Atop the lid I placed a sleek, new demo phone showcasing how everything in that box was in that phone.

Unfortunately, I’ve taken that a bit too literal. I have the world in my hands, on the go in my pocket that I can always be in the know. Thank you dear WebMD and Wikipedia.


4.    Thunder ONLY Threatens You for Fear of Losing Internet Connection
You dim the light on your phone and hoard it like it’s December 31st 1999. You perspire at the thought of not being able to Pin.

Confession: My life’s in my Mac. I like to say I’m married to it, to Him. One time when there was a terrible storm I woke up abruptly and within 2 seconds jumped up from bed like a mummy, unplugging my laptop from a non-surge protectant plug.

The next day I informed my family that one day I would make a great mom; should ever there be an event where I would have to save my kids first, I would do so. (They didn’t agree.)


5.    You’re a “Workaholic”
(When you just love having an excuse to check your emails and have them synced.) There is a certain thrill when a notification sound comes through your purse or pocket.

Confession: On a day off I felt I missed too many emails –both personal and professional - in 24 hours so I set my notification to push messages, vibrate, blink and ping with an almost obnoxious notification ringtone. I successfully managed to respond to every message.


6.    Everything Online Seems Pinteresting
Your browser bar has a widget, your phone has an app and you know how to upload a picture from your computer: you are a Pinterest ninja, and no one knows your likes, pins, boards and re-pins better than you.

Confession: I pin a lot. I say it’s therapeutic. Ipso facto, the sixth sign I might be a social media addict.


Thursday, January 24, 2013

Get the Most Out Of Pinterest for Businesses


“I saw that on Pinterest!”

I’m sure you’ve been hearing that quite a bit recently. We are very visual beings, and the ability to see something versus hearing or reading about it is instantly gratifying. Pinterest is one of the leaders of this trend, and is a social media tool that businesses should take advantage of. Creating a page for your business is a simple way to tell your story, build a community of followers, and send traffic to your website.

The best boards are inspiring with beautiful images and engaging content. Re-pinning images from other Pinterest pages is quick and easy. However, pinning images of your product, your workplace, videos, customer testimonials, and inspirations is much more impactful and reflective of the brand.1 Sharing your values, highlighting specials, celebrating holidays, and showing how you are different are just a few things you can do to make an emotional connection with your audience and build brand equity.


Below is an example of some of the work we have pinned on our Pinterest page:




To increase search engine results from your images, use target keywords in the filenames, quality photos with visual appeal, and a pin description that is accurate and thorough.2 Create a Pinterest profile with multiple boards that reflect the personality and essence of your brand. Adding a link to your Pinterest page to your social media or website can increase your number of followers. There are several tools available to do this, including is a board widget and a follow button that can be added to your website. A pin-it button is available for your website to place next products and updates. 3

To get you started, the creators of Pinterest have set up a page to walk you through every step of creating your own business page:

http://business.pinterest.com

Just remember…reflect your brand honestly and be yourself.

1. Gulden, Jacey. "Marketing Technology for Growth." Synecore. N.p., 14 Aug. 2012. Web. 11 Jan. 2013.
2. Lewis, Sage. "10 Tips for Pinterest Search Engine Optimization." ClickZ. AOP, 12 Mar. 2012. Web. 11 Jan. 2013
3. Pinterest.com. “Pinterest for Business.” Pinterest.com., 2013. Web 22 Jan. 2013.