Color not only makes a statement, it is an essential part in your branding. By staying consistent in your color scheme, you can increase your brand recognition by 80%.
A few years ago, Heinz Ketchup decided to take their product to the next level and make their ketchup green. With an amazing marketing team and some persuasive advertising, they sold over 10 million bottles of green ketchup in 7 months. Their workers were bottling ketchup around the clock to keep up with the demand. The result: over $23 million dollars in sales from changing the traditional color of ketchup from red to green.
Source: www.colormatters.com
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