Tone

The copy you write (or have written) is just as important as the image you are portraying. What type of voice do you want your readers and prospective clients to hear? Depending on the nature of your business, your copy may sound formal or silly, lighthearted or corporate. Which ever direction you take, consistency is the key. Throughout all your marketing materials, you should obtain the same tone. After all, your writing style is part of your brand.

Not sure how to choose a tone? Refer back to your audience. Who are they? What type of relationship are you trying to build with them? What is their age group? The more you can relate to them, the clearer your message will be.