Showing posts with label business development. Show all posts
Showing posts with label business development. Show all posts

Thursday, October 15, 2015

You Will Never Be Ready.



Have you ever been afraid of being a fraud, so you hold back just a little bit? You say nothing because you aren’t sure, or you wait to share your idea with a group until you think it is safe. I am no expert, but I feel like everyone has been in this mindset at least once. Growth and change aren’t products of perfection. Growth and change happen when there is tension. It happens when there is discomfort. It happens when there is something worth enduring a little pain for. Bravery is not for other people - it is for us. If you are reading this with a big bold audacious idea and you are waiting for when the time is right – you will never be ready.

A few months ago I had the pleasure of listening to Seth Godin give a presentation, one of many that day centered around bravery. He referenced the invention of the fax machine. When this machine came out, there wasn’t anything like it. Why in the heck would anyone want to send messages this way when they could just pick up the phone?

So, when is a good time to launch something new? It is always too soon and it is always bad timing. Why didn’t they wait? Godin says, “If ideas don’t spread, they die.” The big bold idea of the fax machine caught on because they were able to connect with their audience. They made it accessible, it solved a problem and it created a bridge between people.

That being said, how did they do that? I guarantee you they didn’t know what they were doing. What they did know was that they had created something remarkable. They went to the people that believed in them and asked, “Will you help me?” With no hierarchy and no direction, they said “I am not sure how to do this, follow me.”


This is what Godin calls a connection economy. Choose to be trusted, transparent and true to who you are. You are doing good work, but for who? Your number one fans are waiting on the sidelines and your big idea enables you to make a human connection. Even if you aren’t sure how to get there, invite them along on your journey and they may show you the way.

Thursday, September 24, 2015

The Formula to Company Culture




How tragic is it to have a job that you commute to every single day with the sole purpose of getting to the next paycheck? At some point or another, we’ve all been there. We let our priorities become unbalanced and have somehow after months found ourselves just running through the motions. Your happiness and self-fulfillment is the top priority. No one can live off of coffee and energy drinks forever. Believe it or not, there is a formula to happiness that if practiced by a company will lead to ultimate success in all avenues. That formula is (WC=Team > Individual) otherwise known as company culture. 

At Worx we've come to the conclusion that we have to do things differently. Company culture is the direct influence on how smoothly the ship is sailing. Effects derived from poor company culture are often missed deadlines, negative employee body language, tension, lack of ambition and static routine. If a company is not happy, it will reflect in many aspects of the workplace, unfortunately and most crucially the clients. Your company culture IS your brand. 

Now, culture is not something that just happens overnight. Culture is something that happens naturally. Every person is born and raised with a set of unique beliefs, taboos and values. It governs the ways in which a person thinks and acts. For a company to be successful, there has to be a blending, an assimilation of individual into team. Embrace the differences and utilize multiple perspectives into one positive driving force.
Our company culture is kept alive and breathing because we make a conscious effort to keep it at the forefront. Here are some things that we practice day-to-day: 

The Worx Family Manifesto

Share Core Values:
When the members in a company shares core values everything runs in complete cohesiveness. The objective remains constant and everyone strives to achieve the same mission. Productivity is greater and value is placed on the end goal.  

Knowing Your Purpose:
Don't just work for the paycheck; do something that you genuinely love. Everyone should feel a sense of purpose to the team and to each other. Our mission is our client’s success.

Make Time For Quality Time:
It is so important to take your working relationships beyond the desk. Do things that will give your employees the opportunity to interact and let their personalities free. Team building exercises such as 5Ks, mud runs, adventure parks and volunteer events within your field or community are a great way of giving everyone the chance to let down a few walls and learn about each other.

Celebrate Achievements:
People want to be part of an organization that they can be proud of. No one wants to feel like what they are doing isn't enough or is insignificant. Take a moment to celebrate each other's as well as the team's accomplishments even if they are small steps. Go out to dinner for meeting your monthly goals and congratulate someone on their new home. Celebrate team accomplishments and acknowledge the personal ones as well. Positivity is fuel. 

Understand Each Other's Strengths and Weaknesses:
At Worx we have taken multiple strength and weakness tests as well as have noted them in work situations. We know what each other excel in and where we struggle. We know each other's pet peeves and what makes us uncomfortable. By diving deeper into each other's personalities, we can create a work culture in which everyone produces their best work. 

Meet Often:
Communication is key to a good work environment. It is imperative to not just hear, but also listen to each other. This is a great practice to get comfortable with everyone on the team as well as to learn a wealth of information about how a member works, their stress level threshold, their brilliant ideas, and how they can best be utilized to showcase their skills while elevating the company. 

Eliminate Hierarchical BS:
Of course, there is a chain of command, but this is never used as a weapon to designate where the power is. It is crucial to recognize that each person has a significance and reason for being there. When a member feels that they have worth in a company, the positivity is almost contagious and the level of respect soars astronomically. A team should be one congruent moving gear that if one cog is missing, the operation fails. At Worx, everyone is an essential part of what makes Worx, work. There is a level of mutual respect, trust and appreciation that is displayed to one another. When a company works together through controversy and success, the outcome is powerful.

Throw Peanuts:
Not every day is a good day no matter how hard we try. Don't let someone harvest frustration. Take time to grab coffee, have a lunch meeting out of the office or throw stress peanuts at each other if necessary (adorable plushy stress relievers in the shape of peanuts, courtesy of our wonderful client, Food Safety Training Solutions, INC.) Whatever method works best. 

Cultivate The Future:
A strong company culture helps to cultivate your future team. The vibes you put out attract folks with the same positivity and values who are seeking such an atmosphere. Your work culture is also a marketing tool and can be used to bring together like-minded individuals to help grow your company's future. 

Once a company keeps in mind the balance between team and individual, a different atmosphere will noticeably take shape. Daily practices become integrated and fluid with the motions of everyday life. We are not a Utopian society that is in perfect harmony with perfect results and perfect lives. But we have created a culture that fits– a defined destination of who we are now, and who we aspire to be.



Thursday, September 17, 2015

You don't have to be COOL all of the time.




Everyone ticks. As a whole, many of us get along pretty well but sometimes we get caught up in thinking about the past or worrying about the future – which causes unnecessary pain. Every so often you need a good kick in the pants reminder to live in the moment and to appreciate what is around you right now. In this very moment, what happened yesterday, last month or last year doesn’t matter. RIGHT NOW- you have a blank slate and a fresh start.

As an entrepreneur willing to take a risk and venture out on your own, you are putting yourself out there. You aren’t afraid to be vulnerable. However, if you let it, one bad email or annoying social media post can throw you off for the whole day. Having said that, it is ok to feel what you are going to feel in that moment. Recently an entrepreneur told us, “It is OK to be vulnerable. You don’t have to be cool all of the time.” Just be sure to recognize that feeling, acknowledge it and keep going. If you find yourself thinking about it again, rinse and repeat.

There will always be people that don’t agree with you. Good! That means you stand for something. The best way around that is through it. Although easier said than done, focus on the good things that are happening. So much of what we do requires practice, as does the ability to focus on what is good right now. It doesn’t have to be anything spectacular. You can simply sit on your front porch and listen to the birds. Mindfulness seems like a cliché term nowadays, but there is some truth to its practice. Give yourself the time to just be.

Most entrepreneurs aren’t in it for the dollars. If you are willing to take a risk, have a good reason why. Find that one thing that excites you and turn any discomfort into motivation to keep your dream in motion. Doing so leaves you open to the critics, open to the risks, and open to self-doubt. That’s OK. Getting stuck in that cycle isn’t. Recognize and acknowledge the feelings don’t ignore them – but also know that right now matters, there is always something good, and what happened in the past is just that – it’s in the past.


“Human is as good as it gets.”  - Bobbi Duffy

Friday, September 11, 2015

Don't beat yourself up!


I’ve had a few people ask me in the past few weeks, “How did you get started?” I love that question because it gives me a chance to reflect. It also gives me an opportunity to share some experience and pass down what I’ve learned.

Here’s the cliff notes version:

In 2007, my husband and I decided to start a family. I was working for the phone book, designing yellow page ads. I’ve always known I wanted to work for myself, but never really had the push I needed to do it - until the summer of 2007. With my family goals changing and my desire to be more creative growing, I faced a tough decision. Do I stay here with a secure paycheck and “work through it,” or do I leave it all behind and start something new? I took some time to really let it sink in. It wasn’t an overnight decision.

I had been freelancing for a while so I had an established client base, I had the equipment that I needed and my husband fully supported my decision. One day it dawned on me - the fear left, the doubt took a hike and I stood strong knowing that I was going to take a risk. Soon thereafter, Worx (and my son Kandon) were born.

I remember wishing I were further along. I wanted to grow faster. I wanted to achieve everything the second I started it. Now I’m looking back at eight years thinking, how did things go by so quickly? It’s like watching a child grow – it happens right in front of you, but you don’t realize it until you break out the photo album.

As humans, we spend a lot of time thinking about the future. The future is shiny and perfect. The future has everything we dream about in it. What about right now? What is happening in your journey right now that is teaching you the valuable skills and lessons you’ll need to achieve your goal? Be patient with yourself and what’s happening around you. If you’re taking action, you’re moving forward. If you’re moving forward, you’re making progress. If you’re making progress, you’re being successful. Don’t beat yourself up! You’re that much closer each and every day.

What can you do to get started and create momentum? Here are a few things I like to use as positive reinforcement.
  1. Make a list. I love lists because it gives me the satisfaction of crossing things off. It’s visual reinforcement that I’m getting shit done. And nothing beats the satisfaction of crumbling that thing up and tossing it in the trash. 
  2. Meet people. Swap out the sweatpants for some work pants, leave the house and meet some people. Chamber events, networking groups or having a lunch with fellow business owners are great ways to build your network. 
  3. Find a mentor. I adore my mentors because they help me get outside of my own head and focus on what’s important. A mentor or coach can help you to focus on your goals and give you the pep rally you need to keep going. 
  4. Celebrate your milestones. When you achieve a goal, whether small or monumental, celebrate it! You’ve worked hard and deserve to kick back and pat yourself on the back. Grab a drink with friends, veg out on the couch or treat yourself to a steak dinner. Whatever you enjoy! 
  5. Be patient with yourself. Don’t beat yourself up when something goes haywire. Your progress only stops when you do. If you’re making effort you’re moving forward. Keep your eye on the prize!
Your progress timeframe may be different than the people you admire or follow. Everyone has had his or her own struggles or setbacks. They may just be at a different part of the journey than you are. The progress you make, whether one step or a huge leap, is important and valuable to your success. One day you’ll crack open the figurative business photo album and say, wow, look at how far I’ve come!

Thursday, July 16, 2015

Find your awesome.


Owning a business. Fun, right? Sometimes I chuckle at that statement. Owning a business absolutely can be fun, but it can also cause you to lose sleep and live on the stress highway. So why do we do this to ourselves? What about the stress and the uncertainty is so addicting? When we sign up for this journey, we take an unspoken oath to accept the good and the bad, the great and the ugly, the fun and the trying times. We accept that running a company is a rollercoaster of emotions.

I'm not addicted to the stress, but I am addicted to the results. With every low tide I know there is a high tide right around the corner. Just when I think I can't do it anymore, something amazing will happen and remind me of why I do what I do. I'm addicted to awesome. Here are some of the things that pick me up when I'm feeling blah, the things that are my awesome...

  • I get to work with my friends, people I adore and love to be around
  • I love being a designer and inspirational leader - I get to do that every day
  • My commute consists of two flights of stairs - an atmosphere I created
  • I get to help other entrepreneurs bring their dreams to life; that's awesome
  • I have endless opportunities because I take the chance to reach them
  • My husband gets to be a stay-at-home dad, and I get to see my son every day - win
  • I can take off when and if I need to
  • I love what I do; I rarely wake up not wanting to go to work

This blog post has a few layers to it. I'm writing it to remind myself of the things above because I'm having one of those times when everything seems more difficult than usual. I need to remind myself of the awesome things instead of focusing on the negative. I would never trade this life for another.

It's also to remind you to look at the things that make your life incredible, even if you're working towards a goal. What is your awesome? Can you make a list of the things that make you happy on a daily basis and keep them close to you for a quick and easy reminder when things get rough?

Lastly, this is an encouragement for you. If you're not living the life you deserve, you have the power to create a list of awesome. If you have an idea that you simply cannot stop thinking about, researching or doodling for, I want you to commit to yourself that you will take that risk. While you'll be accepting all the things that don't always feel fun, you'll be opening yourself up to endless opportunities, true happiness and personal fulfillment. 

I created a workbook for people like you and I called it Brandstarter (pictured above). Brandstarter was designed to help you get out of your head and into your passion. You will work intimately through each chapter as you identify who you are, what you do and how your idea makes a difference. Most importantly, it allows you to focus on YOU. 

I'd be honored for you to invite Brandstarter into your dreams. You can purchase a copy at www.getbrandstarter.com 

I want you to be happy. I want you to look at your list of awesome every day and say, "Wow, I have so many things to be thankful for." The cool thing is you're not alone. There's an amazing group of people out there that think just like you that want to share in your happiness and success. You can hear some of these amazing people on The Green Couch.

Share some of your awesome with us! We'd love to hear them!!

Friday, October 3, 2014

Stop being a brain ninja!

You work, maybe have kids, a spouse, employees, a business, a home, cars, brothers & sisters, parents, friends and probably a few dozen other things to take care of on a regular basis. I know I do and if you're anything like me, I love to care for the people that I love. I love to see them happy and thriving in all they do.

Here's the back side of this: I forget to care for myself.

If you have ever flown, you probably remember the flight attendant telling you to put the oxygen on your own face before putting it on others. There's a deeper meaning to this in everyday life. If you don't take care of yourself first, it's impossible to continue caring for others.

Over the summer we packed up our whole life, moved our house, remodeled our basement in 30 days and moved Worx. In the mean time I was caring for everything in our "normal" life: my son and husband, empowering the Worx girls, managing clients and projects, supporting friends and family and lots of other daily tasks. But there's one thing I forgot to do. Take care of me.

As a result of that, I depleted everything I had. I ate terrible food (whatever was fast), went to bed late and got up early, stopped exercising and worst of all, gained 10lbs. Dammit.

I'm sure there has been a time in your life that you've experienced a season like this - one where you became so focused on everything else that you neglected to care for yourself. I'm here to tell you that it happens to all of us. The most important thing is to recognize when it is happening and change it. There's nothing you can do about the past so don't beat yourself up. Make the choice to change today.

And for all of you out there that think taking care of yourself is selfish... Stop being a brain ninja! I had to get over it. Those thoughts of, "how dare I go for a run instead of playing with my son," or "I'll just skip lunch today so I can get this project done" are debilitating. We create these scenarios in our heads! What if instead you said, "I'll go for a run so I have more energy to play with my son" or "If I eat a nutritious lunch I will have more creativity and energy to finish that project strong." It's all in the mindset friends. When you stop thinking that taking care of yourself is selfish and start thinking of it as a necessity, you will be able to care for everything around you better than before.

What's next? Take one step. What is the ONE thing you can do to better yourself so that you can continue to nurture those around you? That old saying "Rome wasn't built in a day" applies here too. For me, my one step is filling my body with nutrients again. I'm eating better and taking my vitamins. And no more skipping lunch. That's stupid.

I'd love to hear your promise to yourself - comment below with your one step to caring for yourself!

Thursday, September 4, 2014

It started with a couch.


Seven years ago I started my business adventure from my couch. I was 6 months pregnant with my son, so putting my feet up was an added bonus. Each morning I cleared off our coffee table, set up my files, pulled out some pens and started to work.

Over time, the 4-5 hour days turned into 5-6 hours. Then 6-8 hours. Before I knew it, I had a "normal" workweek and the couch wasn't cutting it anymore, so I upgraded to an iMac and took over our kitchen table. Every night we'd clear the table and transform it from an office to a dinner table and then back again. I can tell you that got old. Quick. You also come to a point when you realize that you are only one human that would like to see the outdoors again. That's when it's time to hire.

Over the next few years we went through a number of office transitions, starting with the remodel of the back half of our garage. Each time we added a team member, it was like the next Tetris piece coming down and we needed to find the best space for them. First Amber, then Kassie and most recently, Momina. 

Now, picture this: a 12' x 13' room, 4 women and their desks, 2 filing cabinets and a shelving unit. It's a great thing that we all get along really well because we were close. Really close. For the last year, that's how we've been producing. The positive? We could chat and review things quickly. The downfall? We have supplies in the garage, under our desks, and everyone has to be silent when someone is on the phone. After 5 office reworks, it was time for expansion, again. 

We were so fortunate to find a house that was not only in our budget but had a full, unfinished basement that would triple our workspace; it would take a lot of work, but it would be so beneficial.

Getting into this space has been no easy task. For 29 days straight, day and night, we worked on finishing the basement ourselves with the help of some very talented and dedicated friends and family members. It's not easy to move your entire life in one month. Not only did we move the house, but we finished the new office and then moved it too. A quote comes to mind,

”If you’re going to do anything great in life there will be opposition, setbacks, delays, critics. When you have big dreams you’re going to have big challenges."

It has been quite a challenge to get to the point where I am sitting in my new space writing this blog to you. I also know that you have to work really hard to achieve your dreams. The word resilient comes to mind when I think about the last 7 years and 6 office upgrades we've worked through. Each one had its season and celebration. Each one is tied to a time during the Worx story and I am grateful to have experienced each one of them.

I chose to share the journey with hopes to inspire someone else to follow their passion and craft the life they want. I started this business from literally nothing but the idea that I wanted to raise my son from home while fulfilling my passion of being a designer. From the couch to the new space, I have treasured each step knowing that without that phase or challenge, I'd never get to the next victory.

As I sit here and look around, I see that victory. It's not just about more space and storage areas, it's about having a vision and watching it come to life. Today I am able to reflect on all of our accomplishments as a family, team and as an individual and am forever grateful for everyone who has supported the Worx team throughout the build out and over the years. I can promise you that the best is yet to come. 

If you're sitting there wondering how on earth you'll make your dreams come true, just trust that you will and work your tail off until you do. And you'll have bigger dreams to work towards by then! And in case you're wondering, we've built in space for the next 1-3 future Worx employees : )