Showing posts with label Hagerstown. Show all posts
Showing posts with label Hagerstown. Show all posts

Thursday, September 24, 2015

The Formula to Company Culture




How tragic is it to have a job that you commute to every single day with the sole purpose of getting to the next paycheck? At some point or another, we’ve all been there. We let our priorities become unbalanced and have somehow after months found ourselves just running through the motions. Your happiness and self-fulfillment is the top priority. No one can live off of coffee and energy drinks forever. Believe it or not, there is a formula to happiness that if practiced by a company will lead to ultimate success in all avenues. That formula is (WC=Team > Individual) otherwise known as company culture. 

At Worx we've come to the conclusion that we have to do things differently. Company culture is the direct influence on how smoothly the ship is sailing. Effects derived from poor company culture are often missed deadlines, negative employee body language, tension, lack of ambition and static routine. If a company is not happy, it will reflect in many aspects of the workplace, unfortunately and most crucially the clients. Your company culture IS your brand. 

Now, culture is not something that just happens overnight. Culture is something that happens naturally. Every person is born and raised with a set of unique beliefs, taboos and values. It governs the ways in which a person thinks and acts. For a company to be successful, there has to be a blending, an assimilation of individual into team. Embrace the differences and utilize multiple perspectives into one positive driving force.
Our company culture is kept alive and breathing because we make a conscious effort to keep it at the forefront. Here are some things that we practice day-to-day: 

The Worx Family Manifesto

Share Core Values:
When the members in a company shares core values everything runs in complete cohesiveness. The objective remains constant and everyone strives to achieve the same mission. Productivity is greater and value is placed on the end goal.  

Knowing Your Purpose:
Don't just work for the paycheck; do something that you genuinely love. Everyone should feel a sense of purpose to the team and to each other. Our mission is our client’s success.

Make Time For Quality Time:
It is so important to take your working relationships beyond the desk. Do things that will give your employees the opportunity to interact and let their personalities free. Team building exercises such as 5Ks, mud runs, adventure parks and volunteer events within your field or community are a great way of giving everyone the chance to let down a few walls and learn about each other.

Celebrate Achievements:
People want to be part of an organization that they can be proud of. No one wants to feel like what they are doing isn't enough or is insignificant. Take a moment to celebrate each other's as well as the team's accomplishments even if they are small steps. Go out to dinner for meeting your monthly goals and congratulate someone on their new home. Celebrate team accomplishments and acknowledge the personal ones as well. Positivity is fuel. 

Understand Each Other's Strengths and Weaknesses:
At Worx we have taken multiple strength and weakness tests as well as have noted them in work situations. We know what each other excel in and where we struggle. We know each other's pet peeves and what makes us uncomfortable. By diving deeper into each other's personalities, we can create a work culture in which everyone produces their best work. 

Meet Often:
Communication is key to a good work environment. It is imperative to not just hear, but also listen to each other. This is a great practice to get comfortable with everyone on the team as well as to learn a wealth of information about how a member works, their stress level threshold, their brilliant ideas, and how they can best be utilized to showcase their skills while elevating the company. 

Eliminate Hierarchical BS:
Of course, there is a chain of command, but this is never used as a weapon to designate where the power is. It is crucial to recognize that each person has a significance and reason for being there. When a member feels that they have worth in a company, the positivity is almost contagious and the level of respect soars astronomically. A team should be one congruent moving gear that if one cog is missing, the operation fails. At Worx, everyone is an essential part of what makes Worx, work. There is a level of mutual respect, trust and appreciation that is displayed to one another. When a company works together through controversy and success, the outcome is powerful.

Throw Peanuts:
Not every day is a good day no matter how hard we try. Don't let someone harvest frustration. Take time to grab coffee, have a lunch meeting out of the office or throw stress peanuts at each other if necessary (adorable plushy stress relievers in the shape of peanuts, courtesy of our wonderful client, Food Safety Training Solutions, INC.) Whatever method works best. 

Cultivate The Future:
A strong company culture helps to cultivate your future team. The vibes you put out attract folks with the same positivity and values who are seeking such an atmosphere. Your work culture is also a marketing tool and can be used to bring together like-minded individuals to help grow your company's future. 

Once a company keeps in mind the balance between team and individual, a different atmosphere will noticeably take shape. Daily practices become integrated and fluid with the motions of everyday life. We are not a Utopian society that is in perfect harmony with perfect results and perfect lives. But we have created a culture that fits– a defined destination of who we are now, and who we aspire to be.



Thursday, July 10, 2014

Sometimes you suck at work


Well, that got your attention didn't it? It's true. There are days when you wake up unable to accomplish anything with grace and by the end of the day you wonder how on earth you survived. I'd like to call it being human. Even the most polished, well-rounded individuals have these days!

Let’s relive last Thursday...

I had several meetings scheduled, a few deadlines and some creative work to proof. Pretty standard day and I was looking forward to it! Then it happened. I lost my ability to act like a civilized human being. In my first meeting, I promise that my tongue and brain stopped communicating. I slurred over my words, forgot our Worx process and had a strange twitch in my neck; makes it kind of difficult to put on a professional front.

Then the afternoon came. Another wonderful opportunity with a potential new client! However, my brain decided it was ready for round 2. In mid-meeting, my elbow loudly slipped off of my folder and my entire body jerked. I took a big gulp of my iced coffee only to find my mouth full of about a teaspoon of sugar, causing me to cough loudly. And, then, in mid-sentence I lost my shoe under the table. So while I'm trying to carry on a professional conversation, my foot is rapidly searching for my lost sandal.

Thursday. You were not good to me.

Why on earth am I sharing this with you; To let you know that we're all human. We all have backwards days that leave us questioning our abilities. Sometimes you suck at work. Does it mean that you're incapable of overcoming it? No way!

I'll share a secret with you. When I'm having a day like this, I call myself out on it in front of people. Like the time I was giving a social media presentation in front of about 30 professionals. I accidentally inadvertently made a sexual reference not just once but twice in a row. As some people started to giggle, I realized that I needed to acknowledge my ridiculous mistake. I stopped mid sentence and said "I think we need to take a moment to acknowledge that I just publicly humiliated myself." We laughed as a group and went on with the presentation. I feel like people gain respect for you when you can admit your faults or low moments.

Everyone has their day and their moment when things don't go as planned. Instead of using it as an excuse to not move forward, I use it as a white flag to slow down. Sometimes these things happen because we're balancing too many things in life. Sometimes it happens for no reason at all! However, the important thing to remember is it doesn't have to define who you are. Don't wallow in your mistakes. Own them, acknowledge them and most importantly, laugh at them.

Tomorrow is another day. 

Thursday, May 15, 2014

Building the dream team


A few months or years back you had an idea to create a company. You went through the day to day operation wearing all the hats; making sales calls, building relationships, doing the work, accounting, marketing and everything else that comes along with being a risk taker.

Then one day you realized that you haven't been outside in two weeks, your refrigerator is empty and the only bags you've packed are under your eyes. Working 12-15 hours a day catches up to you quickly. Then the thought crosses your mind - should I hire someone to help me? Well if you want to grow your company and gain your sanity, yes, you should.

It's scary to hire for the first time. Or the third. Or the tenth. How do you find people that are just as dedicated as you are? How do I know someone won't take advantage of? Well the truth is, you'll never know. But there are things you can do to not only find the right people but also keep them.

About three years into my business I was exhausted and knew I needed help. I asked a mentor "How do I know when it's time to hire?" He said something that has been engrained in my head: "When it hurts." When I am working into the night, barely keeping my head above water and it lasts for more than a month or two, it's time to hire. It hurts.

I now have one part-time and two full time employees that I adore. Sometimes I sit back and wonder what I've done to deserve a team that is just as passionate about Worx and our clients as I am. Then I remember that things don't happen accidentally. I'm often asked how I've put together such an amazing team so I thought I'd share those answers with you here.

  1. live your brand - your personal brand should be an extension of your business brand. When I'm at work I am the same person that I am at home (minus the computer). They know what to expect by experiencing the company culture. We laugh, joke, smile and do crazy stuff all while cranking out a great deal of quality work and making deadlines. We're dedicated and optimistic. Each new employee can anticipate what its like to work here before setting foot in the door.
  2. teach them - the first few months with a new employee are critical. Teach them about your company culture, what your expectations are and what your processes are. When you change things in the office, show your team what to do or how to do it. They cannot execute what's in your mind if they don't know about it.
  3. invite them to be part of your dream - don't hire people to be the busy workers that make your dream come true. Instead, invite them to be part of the dream. Express what your vision for the future is, share your mistakes and victories and get them exited. Set the tone that you're in this as a team.
  4. let them make mistakes - they're people, just like you are. I'm not sure about you but I sure as heck am not perfect. Mistakes in the workplace happen! Let go of the "to do it right I have to do it myself" mindset. Show them what they did wrong, give the advise they need to fix it and they will learn how to avoid it in the future.
  5. spoil them - good people are hard to find so when you find them, spoil them! I'm not saying buy them a car or give million dollar raises (although I'm sure they wouldn't mind) but treat them well. Sometimes we shut down early on Fridays, I show up with surprise coffees or have lunch delivered. Most recently I told them that once a month ongoing we'll be getting chair massages in the office. It's a small investment that makes a big impact. Take care of the people that take care of you.
  6. show them gratitude - this is one of the simplest things to do yet gets lost in the day to day. Tell them how much you appreciate them. Call them out on something great they did, how they handled a situation or how much you appreciate a task they completed. Stop and say THANK YOU. They're like mini checkpoints along the journey. 
  7. let them know how you feel - for better or for worse. My team knows I am human just like they are because when I'm excited I am dancing around the office and when I'm upset it's silent. Apparently my eyes also turn ice blue? Who woulda thought. The point is, invite them in to rejoice with you and help iron out the wrinkles when they arise. 
  8. invest in them - this is one of my favorites. There's nothing that screams "I believe in you!!" like investing in your team. We recently attended an all day webinar on leadership. I very well could have gone by myself but why? Worx is WE not I. To get to our next goal we need all of our minds to grow, not just mine. 
The law of attraction proves that you attract what you put out. Be as authentic as you can be, make yourself available and lead by example. Your team is reliant on you to lead them!


Photo by Anderson Photographs

Friday, January 24, 2014

Weathering the storm


Your business is thriving. Customers are raving about your service and you can't seem to keep up with the demand. It seems like things couldn’t be any more effortless.

Then it hits you; dead silence, slammed doors and the word we all hate, NO. You went from the top of the world to digging in the trenches again. How on earth did this happen? How could you go from being unstoppable to wondering what you did wrong? I've learned over the years the necessity of this not-so-fun process. It's part of the growth and evolution of a business. 

Lets look at your business as a vegetable garden (who doesn't love a good visual?). You plant the seeds and water them, and with time nutritious and vibrant vegetables (customer relationships) start to grow. Then one day you go to the garden and see it has been overtaken with weeds (unhealthy relationships). What do weeds do? They take up space for new thriving plants and drain the nutrients from the vegetables. 

Your business isn't any different. There will be more time to nurture and cultivate fruitful relationships once you admit that you cannot help everyone. If you are putting a solid chunk of your energy into catering to customers that do not appreciate the value of your products or services, you are taking away from the ones that do.

It may be time to weed your garden to make room for the nutritious relationships that are just beyond the bend. During your slow time try to keep things moving forward with a few of these exercises:

• Identify characteristics of your best customers. Who do YOU want to work with?

• Take some time to focus on you. It's hard to work on your business when you're crazy busy!

• Reach out to fresh seeds. Do you have a list of people interested in working with you that haven’t come to fruition?

• Refocus. Look at your goals, dreams and successes. Are you on the right path? If not, what do you need to do to get back on it?

If your garden is full of weeds, where will you plant your next row of seeds? Don't beat yourself up during the down times. Instead, prepare yourself for the next round of bliss that lies just ahead.

Wednesday, September 25, 2013

The core of business connections



The Hagerstown-Washington County Chamber of Commerce is an advocate for area businesses. Their purpose is to be the voice of local business and to serve their members. In need of a way to attract and recruit new members, they consulted our team to develop a presentation packet. We considered how the materials would function while enhancing the process. Great care was taken to maintain the integrity of the existing brand while creating materials that can be used together or separately.

Outlining each step creates more organization, streamlines the process and helps to decrease the chance of an error. Forms allow information to be collected in a thorough and organized manner and breaking down the process into manageable steps is a pleasant experience for both parties. A uniform look builds brand recognition and facilitates internal organization for preparing presentations and meetings.

Deliverables Included:
  • Pocket Folder
  • Informational Flyer
  • Trifold Brochure for Yearly Events
  • Member Application Card

Thursday, July 25, 2013

Working in Harmony


Thanks to blossoming relationships through the AAF-GF, this year we have partnered with Music & Arts (M&A), the leading national band and orchestral instrument retailer and lesson provider in the United States. As a trusted member of their marketing team, we work with the core creative team at M&A to develop national campaigns, design store signage and launch new programs. Through an organized project management system, we are able to collaborate and communicate with the M&A team to execute ideas and share files. 

We were invited to join them at their annual Marketing Summit at their headquarters in Frederick, MD. This amazing opportunity allowed us to spend the day brainstorming and team building with creative teams from all over the country. Working with so many talented people empowers us to approach our work with an open mind and heart. As the M&A brand continues to grow, we look forward to being part of the creative family!


"Working with Laura, Amber, and Kassie has been a great experience in both creative output and communication. The team at Worx has been 100% on-time with deadlines and continually manages to embody our brand while still providing their own unique, artistic flair. Thanks very much for everything you do and I look forward to many more years of successful projects."

-Rob Mellinger
Retail Communications Coordinator
Music & Arts