1) Are you advertising? - The first thing people want to do is save money, so what do they do, pull out their advertising dollars. WRONG. This is actually the best time to advertise. Why? Your competitors are pulling out, what a better time to gain market share! When people really start spending bucks again, they'll think of you first.
2) Are you networking? - You are a mobile campaign for your company, and it's free! What's a better way to spread the word about what you do than to tell them yourself? It's about building relationships.
3) Is your image updated? - Are you using marketing materials from 1972? If so, it's time to update. When your potential clients see that you are with the times, they are more likely to do business with you. For instance, are you offering something new and spectacular that everyone else isn't? That should be advertised!
4) Are you on the web? - Since 2000, the percentage of internet usage has gone up 342.2%. That's powerful. Why not take advantage of that? A website is a perfect place to display who you are, what you do and how you do it. Take it a step further, sell your product online.
(Stats supplied from http://www.internetworldstats.com/stats.htm)
The moral of the story is, if you treat your business like it is in a recession, it will get recession results. Hold your head up high and get your name out there.
2 comments:
Well stated.
I give you a standing ovation for your blog!!! Absolutely 100% truth in your words!
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