Get Customer Attraction

1. THINK LOW TECH, HIGH TOUCH

Make human interaction a priority. Make a phone call instead of sending an email, schedule face to face meetings, send hand written thank you cards.

2. REACH OUT

Call one past client a week to catch up. See how their business is doing, new projects they have, etc. Give them a reason to remember you by offering a “past client” special. Give them a discount, special offer, coupon..

3. TREAT EVERYONE LIKE ROYALTY

You never know who could be your next client. With every handshake you make and phone call you take, model a service-oriented attitude. Show them you are willing to go the extra mile to serve their needs. And always be prompt - don’t let that sticky note with their number on your desk for a week.

4. COLLECT CONTACT INFO

Reach out with special offers through email marketing, newsletters, direct mail, etc. Have a sign up sheet in your store or on your website to collect their information. Give them a reason to sign up by giving an incentive, like “Sign up today and get 10% off tomorrow!”

5. REWARD YOUR RECRUITERS

Happy clients bring new clients! Reward them for doing so. “For every new client you bring though our door, we’ll give you a $10 gift card to ____.” (Or something to that effect.)