1. THINK LOW TECH, HIGH TOUCH
Make human interaction a priority. Make a phone call instead of sending an email, schedule face to face meetings, send hand written thank you cards.
2. REACH OUT
Call one past client a week to catch up. See how their business is doing, new projects they have, etc. Give them a reason to remember you by offering a “past client” special. Give them a discount, special offer, coupon..
3. TREAT EVERYONE LIKE ROYALTY
You never know who could be your next client. With every handshake you make and phone call you take, model a service-oriented attitude. Show them you are willing to go the extra mile to serve their needs. And always be prompt - don’t let that sticky note with their number on your desk for a week.
4. COLLECT CONTACT INFO
Reach out with special offers through email marketing, newsletters, direct mail, etc. Have a sign up sheet in your store or on your website to collect their information. Give them a reason to sign up by giving an incentive, like “Sign up today and get 10% off tomorrow!”
5. REWARD YOUR RECRUITERS
Happy clients bring new clients! Reward them for doing so. “For every new client you bring though our door, we’ll give you a $10 gift card to ____.” (Or something to that effect.)
4 comments:
Wow. You really get this stuff right. Everything I read about in one of my textbooks is right here in your post! Good Job!
Excellent! Glad to know there's even more proof to back me up!
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