Cutting Edge, Fast and Well-Crafted

When Eric and Jonas shared the dream of business ownership, they joined forces to create a full fabrication shop in Chambersburg, PA. The advanced equipment of YB Welding produced faster turnaround time and a higher standard of craftsmanship for the finished product. With more capabilities, the possibilities are nearly limitless on welding products they can manufacture.

YB Welding came to us with the need for a fresh, updated brand image. The first step in our process was a logo redesign that would represent the company as a cutting edge, state-of-the-art facility with a highly capable staff. To visually capture the positive outlook and expertise of the team, we spent a day immersed in their metallic world photographing their environment for future collateral. The next intentional step was to redesign the website, shifting the focus and welding sparks from custom trailers and trailer parts to emphasis on custom parts. This shift positioned the company to attract their ideal client - custom projects that would give clients an opportunity for custom design, ongoing work and relationships. The website is a direct reflection of the care and precision that goes into each project. Now, when browsing, users can see YB Welding using that cutting edge technology in capable hands, and the fewer limitations on what they can accomplish.

Featured on the new website is a 4-minute video that takes viewers into the world of YB Welding. Worx in collaboration with Cheick Kebe of Screen Storytellers was able to capture the industrial, advanced technology being used to craft incredible pieces. It was important that potential clients could see each step of the process so they know they can depend on accuracy and quality in a well-crafted product, many of which resemble art.

When a client trusts someone with a project, they deserve a superior finished product at a fair value. With a revitalized brand image, including a redesigned logo, website, and promo video, YB Welding can showcase their wide of range of fine tuned capabilities while building credibility and awareness in their industry with just that. Superior branding for their superior work.