Showing posts with label website. Show all posts
Showing posts with label website. Show all posts

Monday, October 28, 2013

Cutting Edge, Fast and Well-Crafted






When Eric and Jonas shared the dream of business ownership, they joined forces to create a full fabrication shop in Chambersburg, PA. The advanced equipment of YB Welding produced faster turnaround time and a higher standard of craftsmanship for the finished product. With more capabilities, the possibilities are nearly limitless on welding products they can manufacture.

YB Welding came to us with the need for a fresh, updated brand image. The first step in our process was a logo redesign that would represent the company as a cutting edge, state-of-the-art facility with a highly capable staff. To visually capture the positive outlook and expertise of the team, we spent a day immersed in their metallic world photographing their environment for future collateral. The next intentional step was to redesign the website, shifting the focus and welding sparks from custom trailers and trailer parts to emphasis on custom parts. This shift positioned the company to attract their ideal client - custom projects that would give clients an opportunity for custom design, ongoing work and relationships. The website is a direct reflection of the care and precision that goes into each project. Now, when browsing, users can see YB Welding using that cutting edge technology in capable hands, and the fewer limitations on what they can accomplish.

Featured on the new website is a 4-minute video that takes viewers into the world of YB Welding. Worx in collaboration with Cheick Kebe of Screen Storytellers was able to capture the industrial, advanced technology being used to craft incredible pieces. It was important that potential clients could see each step of the process so they know they can depend on accuracy and quality in a well-crafted product, many of which resemble art.

When a client trusts someone with a project, they deserve a superior finished product at a fair value. With a revitalized brand image, including a redesigned logo, website, and promo video, YB Welding can showcase their wide of range of fine tuned capabilities while building credibility and awareness in their industry with just that. Superior branding for their superior work.   

Thursday, February 28, 2013

Focus on What You Do Best



We'll handle the rest.

From impressive degrees and certifications to hard-workers who have been in the industry for 15 or more years, Innovative Inc. is a talented and ambitious bunch. Since 2001, they have been providing the area with top notch IT services. They came to Worx several years ago when they outgrew their ability to handle marketing in-house.

By handing over their marketing and advertising, Innovative was able to focus on what they do best. As they continue to grow, Worx has become an integrated part of their team. The Innovative brand experience is seamless and gives customers a level of comfort unmatched by other IT companies.

To reflect the experience of working with Innovative, we collaborated on a website that focuses on the user. The scrolling design is easily viewed on a mobile device or home computer, has less loading time, eliminates the need to click from page to page, and all content can be seen with the swipe of a finger.


"I'm very pleased that we decided to use Worx Graphic Design for our new website.  Laura and her team have been very intimate with our marketing efforts over the last few years – so it only seemed natural that they should redesign our website. The process was organized and comprehensive, yet unobtrusive. It was also very refreshing to meet all of our timeline goals and launch our page on budget and on time!" 
-Jason Rappaport, President and CEO


For more details on how Worx has collaborated with Innovative, watch the video below: