Have you ever had a crazy idea that would blow everyone’s
mind? You start mentally elaborating the meticulous genius details - then, unfortunately,
you start second guessing yourself. People might think it’s dumb, or that it’s
not achievable? Then before you know it, poof
it’s gone, and the opportunity is missed…
Fear no more!
Don’t be afraid of the big ideas: embrace them. Think BIG,
be brave, and don’t be afraid to speak up! Most people will have respect for
those who think out of the box. So what if it’s not totally realistic, it can easily
be narrowed down to a more realistic, attainable version. It’s all part of the
process.
Get the bad ideas, the expensive ideas, the totally
non-traditional ideas out first. At least they will be out of your brain, where
they could potentially be forgotten, and instead be put on paper as proof to be
referenced back to.
Can’t find a “genre” that fits your idea? Guess what,
there’s a genre just for that!
Guerilla Marketing
n. innovative, unconventional, and low-cost marketing
techniques aimed at obtaining maximum exposure for a product.
Your
big idea is original, unexpected and attention getting. Bring them up in those
brainstorming sessions or meetings. Get everyone’s mind out of the in-the-box
RUT. Who cares if it’s new or un-heard
of…
…everything that exists now
was once the new “weird” idea.
No comments:
Post a Comment