Showing posts with label brainstorming. Show all posts
Showing posts with label brainstorming. Show all posts

Thursday, September 25, 2014

An Inside Scoop From An Outside Perspective



What’s it like working in an industry in which I have absolutely no history? To sit at an open space tribicle (three cubicles), and have a Mac desktop dock downloaded with software dedicated solely to this industry?

While I’ve never been directly asked this verbally, the eyes say a lot. When the company for which I work for is introduced, I’m assumed to be one of them. One of my co-workers. The presumption is an honor - but once the preliminary introduction is out of the way and the perfunctory handshake is shook, they really want to know, what’s my position if I’m not in their league? A marketing administrative assistant? Wait, how can I be a Girl Friday if I only work Tuesday-Thursday?

I have one program that individuals, kids, parents, college students, teachers use worldwide, so what’s so special about that? Microsoft Word. It can be painfully slow, but in the office it’s my fourth best friend. (Looking at me sucking up to my boss and co-workers.)

You see, I’m a copywriter and somehow the graphic designers around me found a reason to carve a space out for me.

What’s it like?  
Liberating

I wake up every workday knowing that I get to dress the way my mind thinks and my co-workers design.

What’s it like? 
Stimulating

I get to live by the 4 C’s: Collaborate. Create. And receive and offer Constructive Criticism.

Yes.

We manage to live successfully by them. Relatively drama free.

How?

•    You have to have a clear and open mind and open space that allows for open dialogue.

•    You have to have a trustworthy relationship with your peers, co-workers, leaders; whomever you are interacting with during your creative collaborative and constructive criticism sessions.

•    You need to learn to listen attentively and respectively.

•    And learn to talk tactfully; criticism and insults are not synonymous.

•    You need to learn to differentiate that just because a project is a “No” doesn’t equate that you’re a “No.”

•    And learn to take a compliment.

•    And give compliments every once in awhile. For every criticism, find a compliment or word of wise encouragement. That’s what makes it constructive. The compliment may be futurist: “When you do “this,” because I know YOU are capable of it. It will rock the mismatching socks of the audience and ca-ca poo-poo is going to hit the fan. It’s going to be awesome.” Even that kind of praise is welcome. Wacky. Deserved. Memorable.

I don’t have to be a mother to appreciate a well-behaved child. I don’t have to be a painter to take notice of an Albrecht Dürer piece of work. I don’t have to be a firefighter to sound the alarm of a burning building. I don’t have to be a baker to know when my taste buds are getting a dose of delicious pastry. And I don’t have to be a graphic designer to sit amongst them and their dexterity at visual branding.


I have no history in the industry I’m working in; at the tribicle of desks I’m sitting. But I have a future here. I will not design, but I will definitely be coming back because my Microsoft Documents and their InDesign Software tend to coexist quite well.


Thursday, February 6, 2014

Think Big



Have you ever had a crazy idea that would blow everyone’s mind? You start mentally elaborating the meticulous genius details - then, unfortunately, you start second guessing yourself. People might think it’s dumb, or that it’s not achievable? Then before you know it, poof it’s gone, and the opportunity is missed…

Fear no more!

Don’t be afraid of the big ideas: embrace them. Think BIG, be brave, and don’t be afraid to speak up! Most people will have respect for those who think out of the box. So what if it’s not totally realistic, it can easily be narrowed down to a more realistic, attainable version. It’s all part of the process.

Get the bad ideas, the expensive ideas, the totally non-traditional ideas out first. At least they will be out of your brain, where they could potentially be forgotten, and instead be put on paper as proof to be referenced back to.

Can’t find a “genre” that fits your idea? Guess what, there’s a genre just for that!

Guerilla Marketing n. innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

Your big idea is original, unexpected and attention getting. Bring them up in those brainstorming sessions or meetings. Get everyone’s mind out of the in-the-box RUT.  Who cares if it’s new or un-heard of…


…everything that exists now was once the new “weird” idea.