DIY Branding - Hurtful or Helpful?

DIY Branding – Hurtful or Helpful?

With all of the DIY tutorials available on the web, it can be tempting to try and save money by pursuing the creative process yourself. Those who design branding based on personal preference rather than what will attract the target audience, suit the personality of the brand or translate well in multiple applications could hurt their company more than it helps.

As graphic designers, we strive to make an aesthetically pleasing product, but more importantly we are problem solvers. We research the industry of clients for a thorough understanding of their target audience; this enables us to create a brand that engages and interacts with that audience. Having a brand created for you by a professional designer has many benefits:

It’s custom.

No templates, no pre-formulated shapes or limited font choices. A one-of-a-kind; a brand as unique and strong as your ideas will attract the kind of clients you want.

It’s from an industry expert.

Professional graphic designers have education and experience in the industry. There is a carefully planned strategy behind everything created: Color schemes, font choices and all visuals are elements combined to solve a problem. A pro will educate their clients about these choices and how they are the solution. Telling you it is something they thought was pretty is not acceptable reasoning.

It’s from an outsider’s perspective.

Being IN a brand can hinder your perspective of that brand. We see the potential of your brand and big ideas. We do our homework, so we know how your brand looks through the eyes of your audience. Let us capitalize on your strengths and build a solid reputation.

You will attract the right clients.

You want to build a good reputation and attract qualified clients. Our solution is to work with you to accomplish your goals with solid branding, consistent materials and advertising.

Many businesses are hesitant to invest in branding because it’s not an instant solution or quick fix. However, a professionally designed brand backed by years of education, research and experience is a solid foundation to success.