Showing posts with label visual. Show all posts
Showing posts with label visual. Show all posts

Thursday, August 28, 2014

I Give it a Year



I give it a year.

To many people this would seem like a negative thing; a phrase of most epically discouraging and disrespectful proportions; a cocky bet against a relationship, business – just a bad omen against any success.

To me it was five of the most encouraging words I could have heard while in my work place.

You see, being the new girl or guy is hard no matter what you know, where you are or whom you work for – even though I work for and with amazing people: Dynamic visionaries, acceptant of my quirks and qualms. Yes, I’m getting paid while I write this blog, but I’m not getting paid to write this blog. (See what I did there?)

So there I was, initiating a performance review – a stuffy, archaic choice of words compared to how Worx works, but that is how the corporate world recognizes this concept…

So I asked, how am I doing? I really wanted to know if, in over-dramatizing my resumé, was I also over promising my work? Sure, I didn’t say I could speak seven languages, was ambidextrous with my feet or I had the ability to levitate. However, I’m a writer, and that one sheet of paper was my chance to prove my creative linguistic abilities. So way back in October of 2013 I took the liberty of being creative.

Every day since Laura and I have been learning to understand and cultivate my written language, so it reflects the custom work and strategies Amber and Kassie establish. Thereafter I realized I got one thing right on my resume: A picture speaks a thousand words; a writer’s job is to find them. When I penned that I had not realized just how prophetic it would be, because now it was time to put that into effect.

I give it a year, she replied at that performance review. A year? I can do a year. I have plenty of those, I hope.

Here’s the gist of the conversation:

You’re getting there. Ask any of the girls, and they’ll tell you that it takes a good year to get to know the clients and to communicate with them, to communicate for them and to understand them and their brand. And to feel confident doing it.

According to my LinkedIn Profile, (my poor calculation capabilities are not to be trusted), I’m coming up on that year and as I look back, Laura’s right. Although I’m not surprised. I’m a self-deprecating woman, so I admit that I was hesitant to believe I’d have the gutsy (proud Green Couch product placement) to get to know the clients, communicate on their behalf and feel confident during the entire process.

Most importantly I’ve learned to refer to Worx in the first person, taking ownership of my identity among the Worx team.

Where I work, “Your big idea means as much to us as it does to you, which is why we create Visual Branding for Big Ideas…so, how can we make it Write For You?”


Well, here’s to many more years. Y’all are stuck with me now!

Thursday, March 21, 2013

Facebook Evolves Again.


As technology evolves, even the leaders of social media have to make adjustments. Facebook is taking cues from other image heavy social media sites (ex. Pinterest and Instagram) and will release a new timeline layout. The updated news feed will feature more customization options and have a visual focus, similar to the mobile version. The icons along the left side and top right open up the layout, creating an open look and feel and better workflow.





Photo Credit: Facebook.com

Frequent users that have complaints about Facebook, often shares their opinions on Facebook. To minimize the complaints about changes, CEO Mark Zuckerberg plans on introducing gradually.


Warren, Christina. "Facebook Unveils a Radically Redesigned News Feed." Mashable. N.p., 8 Mar. 2013. Web. 12 Mar. 2013.http://mashable.com/2013/03/07/new-facebook-news-feed/

"Facebook Announces Changes to News Feed." Spokesman.com. Wire Reports, 8 Mar. 2013. Web. 12 Mar. 2013. http://www.spokesman.com/stories/2013/mar/08/facebook-announces-changes-to-news-feed/

 Marra, Greg. "Get to Know the New Design for News Feed." Facebook Developers. N.p., 7 Mar. 2013. Web. 12 Mar. 2013. https://developers.facebook.com/blog/post/2013/03/07/get-to-know-the-new-design-for-news-feed/



Thursday, January 24, 2013

Get the Most Out Of Pinterest for Businesses


“I saw that on Pinterest!”

I’m sure you’ve been hearing that quite a bit recently. We are very visual beings, and the ability to see something versus hearing or reading about it is instantly gratifying. Pinterest is one of the leaders of this trend, and is a social media tool that businesses should take advantage of. Creating a page for your business is a simple way to tell your story, build a community of followers, and send traffic to your website.

The best boards are inspiring with beautiful images and engaging content. Re-pinning images from other Pinterest pages is quick and easy. However, pinning images of your product, your workplace, videos, customer testimonials, and inspirations is much more impactful and reflective of the brand.1 Sharing your values, highlighting specials, celebrating holidays, and showing how you are different are just a few things you can do to make an emotional connection with your audience and build brand equity.


Below is an example of some of the work we have pinned on our Pinterest page:




To increase search engine results from your images, use target keywords in the filenames, quality photos with visual appeal, and a pin description that is accurate and thorough.2 Create a Pinterest profile with multiple boards that reflect the personality and essence of your brand. Adding a link to your Pinterest page to your social media or website can increase your number of followers. There are several tools available to do this, including is a board widget and a follow button that can be added to your website. A pin-it button is available for your website to place next products and updates. 3

To get you started, the creators of Pinterest have set up a page to walk you through every step of creating your own business page:

http://business.pinterest.com

Just remember…reflect your brand honestly and be yourself.

1. Gulden, Jacey. "Marketing Technology for Growth." Synecore. N.p., 14 Aug. 2012. Web. 11 Jan. 2013.
2. Lewis, Sage. "10 Tips for Pinterest Search Engine Optimization." ClickZ. AOP, 12 Mar. 2012. Web. 11 Jan. 2013
3. Pinterest.com. “Pinterest for Business.” Pinterest.com., 2013. Web 22 Jan. 2013.